What we do
We create opportunities. We connect. We bring brands to life.
Firstpoint Marketing & Communications is a communications and public relations agency that blends marketing, strategy, research, stakeholder engagement, project ideation and feasibility. Our knowledge of media, advertising, events, digital and design experience means we know which tools to use to get your message across. And all that with a perspective that is both local and global.
We have first-hand experience dealing with government and industry at all levels and a track record of managing marketing investment attraction, international development and communications projects, big and small.
Our experience and knowledge has been built over the last two decades working in public and private sectors ranging from destination marketing; transport and automotive, international development, environmental services, and sustainability.
Our work takes us to different places. We’ve shared journeys with people from diverse backgrounds with varied customs and cultures. We understand the challenges involved in communicating to a geographically, politically, culturally and socially disparate audience. We also understand the wealth of possibilities.
Delivering successful projects and communications on a global or domestic scale requires is a combination of many things – research, concepts, strategies, creative executions, engagement, partnerships and many more. But for us, the ‘must have’ key ingredient is empathy. Ideas, strategies, stories, or words on a page won’t resonate with an audience or come to life without it.
We work in partnership with our clients to develop strategic business solutions and marketing and communication strategies.
Our communications approach takes into account diverse audiences with varying needs. We work with stakeholders to create and plan consistent, relevant messaging across both traditional and non-traditional marketing channels to deliver maximum visibility and connection to your for your brand.
It’s not always easy being noticed, especially for the right reasons. Almost anything can be a communications platform and you have just seconds to connect with your audience. Of course, what is engaging one audience makes a perfect fish and chips wrapper to another. Bombarded as we are with so many messages across almost infinite mediums, we’ve developed selective hearing. On the flip side, engaging content is like wildfire – once the spark’s ignited it spreads, gathering momentum.
To find the spark and stand out from the crowd you need a unique point of difference, a compelling story or message. Something that will ignite your audience’s interest. You can’t meaningfully engage your audience without being relevant to their rational or emotional needs. To be heard you have to turn up the volume and speak their language in the right environment at the right time. And then you need to encourage them to share.
We work with our clients to find their spark.