Bringing your media along for the ride

WSC 2015 Tokai Challenger near Kulgera

The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,

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B2B social media is on the rise as websites decline

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What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images

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CEO Reputation and social media

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The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tell us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to business

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You’re the CEO, shouldn’t you be on social media too?

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Twitter is probably the best social media for CEOs to share their thoughts with the world, create an online personality and build their reputation. But social media for business is not for everyone. Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for

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