2019 will be the fifth time we’ve taken on the challenge of promoting the Bridgestone World Solar Challenge and it’s a privilege to tell the stories of a generation looking for a sustainable way to travel that is not at the expense of the planet.Read more
Fuelled by a rising middle class in Asia and cheaper travel, tourism has been booming in many parts of the world. This growth is coming at a cost, infrastructure is struggling and there is a backlash from some local communities.Read more
Did your last press release really stand out? Did it get the exposure you wanted? Did your media notification get through? When preparing any communication, and in particular a press release, you really do need to be sure to grab attention. Forget these key points and your story will not get noticed. Journalists have seen it all before.Read more
Light Speed is the most in-depth, behind the scenes look at the Bridgestone World Solar Challenge yet. It is presented by Derek Muller of Veritasium.
Check out the first episode of this YouTube Original Series.
The Firstpoint team are in Darwin and Adelaide this week managing the media for the Bridgestone World Solar Challenge. Here are some photos of the TV, radio and online journalists from around the world covering the event.Read more
Firstpoint Marketing & Communications has been proud to provide support to the World Solar Challenge for several years. We are now in the countdown and will be on the ground from start to finish for this year’s event.Read more
It’s become essential today to build your digital personal brand. LinkedIn is the best place to start and the first step is to sort out your profile. Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and getRead more
The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,Read more
What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, imagesRead more
The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tell us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to businessRead more
How do you build a personal brand? Should CEOs spend time building their own reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story "Social Bosses" on Storify]Read more