About us


Firstpoint is an international strategic, marketing, communications and public relations agency with bases in Europe and Australia.

Firstpoint is led by Judi Lalor and Robin Young – experienced marketing and communications professionals who have worked with a variety of companies and sectors including major international corporations, local companies and organisations.

Why we’re different? Our point of view

This is the bit where we get to brag how good we are…how much we can help you and what we can do for your brand, destination, product or business. Well without trying to put too finer point on it – we’re sure you’ve heard that all before. So if you want to see our credentials including our track record and why we’re still passionate about marketing and communications after 20 years, it’s all in our detailed bios.

But if you’re after the edited version…

We’re big on experience and small enough to offer personalised service and value.

We have the experience of a major agency and having worked in both the public and private sector we know what questions to ask you to get a deep understanding of your challenges and opportunities. Our boutique size and virtual agency structure makes us responsive.

To sum up the Firstpoint approach, just think ‘F’

fun to work with & we love what we do

flexible in our approach & we’ll turn an idea inside out to find the right solution

factual we won’t guess even though we have honed pretty reliable gut instincts

first-hand experience and knowledge in all areas of the communications mix

fresh we’ll challenge assumptions and bring lateral thinking to the process

forthright you’ll get honesty from us – we’ll tell you what we think even if sometimes we don’t want to say it & you don’t want to hear it

funkability OK! We just like the word. And life’s too short to be boring!

firstpoint that’s us! A well-grounded blend of marketing and communications experience and expertise with a passion for people, products and places and the stories that connect and inspire them.


JudiJudi Lalor is a hands on marketer and publicist who develops strategies, brands, concepts and ideas for destinations, events, businesses and government in regional, metro and international arenas.

A passionate communicator, brand builder and destination marketer, her career covers all areas of the marketing mix from public relations, media, issues management, promotions, special events, advertising, consumer research, brand development and positioning. Read more


Robin Young 2014

Robin Young is a marketing and communications professional with a truly international perspective. He is at his best in a multi-cultural environment working with diverse people from a variety of cultures.

From product marketing to advertising, customer service to social media, brand development to public relations, Robin works with business and industry leaders, politicians and skilled technicians to create messages and concepts to support structured and effective communications strategies. Read more


Phil Harman Phil Harman is a strategic thinker who designs and delivers multi-faceted destination, marketing, investment and international development projects and campaigns which transcend borders.

With an eye for the big-picture and a grounded approach, informed by stakeholder needs, cross-cultural environments and market knowledge, Phil has managed local and global projects spanning tourism, climate change, energy, water and sanitation and agricultureRead more


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